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    Consumer Goods

    Factory to shelf. Every handoff visible.

    Coordinate supplier networks, distribution centers, and retail delivery windows across your entire consumer goods supply chain.

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    The reality

    What makes consumer goods supply chains relentless

    01Retail compliance penalties for missed delivery windows and OTIF failures
    02Complex distribution networks with multiple DCs, cross-docks, and retail endpoints
    03Promotional surges creating demand spikes that overwhelm standard fulfillment
    04Multi-supplier coordination with inconsistent lead times and reliability
    05Shelf-life constraints requiring precise inventory rotation and transit time management
    Where operations fragment

    The chain is only as strong as its weakest handoff.

    Every red seam is a point where the signal lives in one system and the response has to happen in another.

    1
    Supplier
    !
    2
    Inbound freight
    !
    3
    Distribution center
    !
    4
    Outbound
    !
    5
    Retailer / consumer
    Supplier delays not visible until DC receiving
    Promotional inventory not tracked separately
    OTIF measured manually against retailer requirements
    Cross-dock operations disconnected from inbound ETAs
    Retailer compliance penalties absorbed without root cause
    Shelf-life tracking stops at the DC door
    How Orkestra solves this

    A coordination layer on top of the systems you already run.

    No rip-and-replace. Orkestra reads from your stack and owns the response that runs across it.

    Orkestra · orchestration layer
    End-to-End Visibility
    Track products from supplier through distribution to retail shelf with real-time status and condition monitoring.
    Retailer Compliance Management
    Automated OTIF tracking against retailer requirements with proactive alerts when performance drops below threshold.
    Distribution Analytics
    Measure fulfillment performance across DCs, carriers, and retail accounts to identify bottlenecks and optimize.
    Demand Surge Coordination
    Automated workflows for promotional and seasonal surge management — adjust routing, priority, and allocation dynamically.
    ERP
    SAP · Oracle · D365
    TMS
    carriers · freight
    WMS
    DC · receiving
    Portals & EDI
    suppliers · ASN
    your systems of record — unchanged
    Impact across your organization

    One layer, every team it changes.

    Supply Chain

    • End-to-end product tracking
    • Supplier performance management
    • DC coordination and exception handling
    Solutions for your industry

    Where to start.

    01VisibilityFactory-to-shelf tracking02Order ManagementMulti-retailer order lifecycle03Data AnalyticsDistribution and OTIF intelligence04Shipment BookingMulti-carrier rate and booking
    Our retailer OTIF scores improved by 18 points after deploying Orkestra. We finally have the data to prevent compliance penalties instead of just absorbing them.
    SquareSquare
    Real-world use cases

    What teams put on it first.

    01

    Retailer OTIF compliance

    Automated tracking and alerting against retailer-specific delivery windows and compliance requirements.

    02

    Promotional surge management

    Coordinate promotional inventory flows with adjusted routing priorities and real-time exception handling.

    03

    Multi-DC distribution optimization

    Measure performance across distribution centers to optimize allocation, routing, and carrier selection.

    BUILT FOR CONSUMER GOODS

    Retailer compliance penalties aren't a cost of doing business. They're a visibility problem.

    Orkestra gives CPG teams the supply chain visibility and automation to meet retailer requirements consistently — and prove it with data.

    • A focused 20-minute conversation — no decks, no demo theatre.
    • We map where your consumer goods operations actually lose time and money.
    • An honest read on whether Orkestra fits your stack — including when it doesn't.